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SMART PRO WEB ANALYTICS &
DIGITAL MARKETING
Smart Pro Web Analytics & Digital Marketing
About This Course
Learn basics of Smart Pro Web Analytics & Digital Marketing
Course Content
Smart Professional program in Web Analytics & Digital Marketing trains students in one of the most in- demand skills in digital space today - Social Media Optimisation and Analytics. Social Media Optimisation helps organisations improve their organic search results, extend their reach and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.
Learning Objective
Design interactive Websites using HTML5, CSS3 and JavaScript
Optimize Websites using search engine tools
Use social media and SMO for interaction and communication and publicity
Use social media tools and techniques for mobile communication and publicity
Use Analytics to generate detailed statistics about a Website's traffic and traffic sources and measure conversions
Use Apps Reporting API to retrieve usage reports for your domain's hosted accounts
Analyse a Website's performance and generate reports using Analytics and Reporting tools
Develop a project to track the site statistics aligning to business objectives and goals
Learn types & technology of Digital advertisement to drive customer engagement & traffic on website
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